Transforming people’s financial resilience and turning uncertainty into opportunity

Many people have been suffering a cost of living crisis  for decades. This year, that crisis has spread to most of  the population, causing a major shock across the developed world.  

Whilst the immediate issues of rising energy costs and  the COVID pandemic have tipped a lot of people over  the edge, the underlying economic insecurities have  been building for a long time.  

Even before the energy and COVID crises, 100m people in Europe and 90m in the US were financially fragile.  They wouldn’t be able to pay an unexpected bill today of $400, access $2000 within 30 days if they need it, or  pay for food and basics if they’re out of work for 8 weeks.

In this mission, we want to empower middle-aged people to turn uncertainty into opportunity, to seize  technology and make it work for them, to reinvent  their lives (not be reinvented by others) and to achieve the financial security they need to navigate their own way through a changing and uncertain world.